From dark matter to the strong CP problem to the dynamics behind the weak scale, a variety of observations make for a compelling case that the Standard Model is an incomplete description of subatomic physics. Yet none of these puzzles provides unambiguous guidance on how we should proceed to find what comes next.I will argue that this state of affairs calls for a multi-directional strategy in our quest for physics Beyond-the-Standard-Model. Only a combination of new theoretical developments and original ideas, confronted with the vast array of experiments at our disposal, will provide us with the big picture we need to move beyond.