Recent B-meson data show a reinforced set of deviations from the Standard Model predictions, pointing to violations of lepton flavor universality. I will critically review these data and discuss their theoretical interpretation, including their possible connection to the hierarchical pattern of fermions masses and mixing angles. To this end, I will first interpret the data following an effective field theory approach and later discuss possible UV completions. Complementary constraints and implications for direct searches at LHC will also be discussed.
 

https://theias.zoom.us/j/84116605050?pwd=VHV6VkRUM3hkM2dFSlo2QWJiUWtPdz…